Blue Bunny

Blue Bunny ice cream is made by Wells' Dairy, Inc the largest family-owned and managed dairy processor in the United States and based in LeMars, Iowa.

Needs

Blue Bunny wanted to enhance their existing website and create a fun way for customers to learn about their product with unique recipes.

Process

Spinutech partnered with River Run Productions to create 12 "webisodes" with Blue Bunny corporate chef John Kennedy II. Spinutech and River Run Productions spent a week producing the episodes that would then be aired over the next year.

Results

The Blue Bunny recipes have become a popular part of their website and a vital part of their online and social marketing since the monthly campaign began in August 2007. The episodes have become a creative way to use their existing products and introduce new ones.

 

View more Blue Bunny recipes

View behind the scenes