Firestone Ag

Firestone Ag manufactures professional grade tires for Agricultural, Construction, Forestry, Compact Tractor and ATV vehicles.

Needs

Firestone had two, equally important objectives in redeveloping their website that represents five different divisions (Agricultural, Construction, Forestry, Compact Tractor & ATV). The first objective was to enhance the design to bring more attention to its products and services. The second was to ensure that the new design allowed internal staff to make timely updates.

Process

Our team spent a considerable amount of time gaining knowledge on each business division and its respective products. After completing our research, we developed a framework that provided a more efficient manner for visitors to find the content they were seeking. Our development team then proceeded to wrap a custom Spinternet installation around this new framework.

Results

Now that the website is constantly updated by staff, Firestone has witnessed a dramatic improvement in the quality and quantity of its website visitors. Average visitors and average pageviews per person are both continuing to rise. Our statistics solution has allowed Firestone to better comprehend the manner in which current and prospective visitors are utilizing the website.

Key Site Features

• Multi-lingual site managable through Spinternet
  E-mail templates used to communicate to dealers and consumers
  Custom tire finder used by engineers and the end consumer

Visit Firestone Ag