GreatAmerica

GreatAmerica is a national commercial equipment finance company dedicated to helping manufacturers, vendors, and dealers be more successful and keep their customers for life. Incorporated in 1990, GreatAmerica, with its staff of over 300 employees, is headquartered in Cedar Rapids, Iowa and has offices in Colorado, Florida, Georgia, and Missouri. GreatAmerica provides financing and consulting services in all fifty states and some U.S. Territories.

Needs

GreatAmerica had a website that was outdated and wasn't a true reflection of the company and its culture. GreatAmerica also had a very strong interest in implementing a Content Management System for making updates to their corporate site.

Process

We worked closely with the GreatAmerica team to discover their needs and how to best showcase their corporate culture. Each of the five business units were interviewed to ensure the new website addressed every aspect of their business.

Results

The new site is a much better reflection the GreatAmerica brand and culture. Through the use of video we were able to help portray the culture and create a personal connection. Updates can be made easily by various business units using Spinternet.

 

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