Do-it Molds

Catalog Cover Design

Do-it Corporation is a 40-year-old company that is recognized as a world leader in the tackle craft industry. Their target audience is people who make their own tackle as a hobby or small business. There is a great sense of "Pride" when someone catches a fish on tackle they made themselves.

The purpose of the cover design is to show this sense of "Pride". To achieve this, we took photos sent in from actual customers and created a design that carries forward the Do-it brand and puts front and center these smiling, happy people.

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