GROW YOUR COMMUNITIES
Senior Living Digital Marketing
Creating audience-focused strategies to nurture leads and drive move-ins.
Spinutech is a digital agency that for more than 20 years has been building strategies with measurable results and proven ROI. We know your challenges — and, more importantly, we know how to solve them.
A PROVEN PARTNER
We've succeeded in the senior living industry
And we only succeed when we deliver results for our clients. Look at what we were able to achieve for one of our national senior living clients, with communities spread across the United States:
- 20% increase in CVR
- 30% decrease in CPL
How'd we do it? Our strategy was to:
Leverage Lifestyle Content
We needed to get creative with our creative due to limitations on granular targeting in housing-related ads.
Highlight Real-Life Stories
We nurtured the audience towards making a life-changing decision with testimonial ads highlighting actual residents
Behavior-Based Retargeting
We retargeted prospective residents who visited community websites or attended community-hosted events.
Our team has a wealth of knowledge and experience in developing performance-driven marketing strategies for your industry.
INDUSTRY EXPERIENCE
We know your challenges.
Generating High-Quality Leads
It’s not just about more leads. It’s about better leads. That’s not a unique challenge in the senior living space. What’s unique is our solution — a solution we achieved for one of our senior living clients:
- 110% of their annual leads goal
- 32% increase in qualified leads from paid search
Overcoming Industry Misconceptions
You’ve heard it before: “I’m not moving into a nursing home.”
Misconceptions about senior living are a hurdle that everyone in your industry faces. We can help shift the conversation with a full-funnel content strategy.
For one of our senior living clients, we produce 300+ blog articles annually, addressing both awareness-stage concerns and decision-stage considerations. Topics range from active aging to the social benefits of community living, aimed at connecting not only with prospective residents but with their family and loved ones, as well.
The results:
- 53% increase in web traffic
- 659% increase in blog conversions (85 vs. 649 conversions)
Building a Trusted Reputation
Senior living providers face a unique challenge: Building trust across diverse stakeholders in a lengthy sales cycle. Families evaluating care options are looking for reassurance and credibility. We can ensure your organization is positioned as the trusted choice for families.
We help senior living brands refine their digital strategies to meet these needs:
- Strengthen authority and SEO visibility through audience-first, optimized content.
- Build trust and emotional connection with narratives tailored to families’ decision-making journeys.
- Drive referrals and engagement with advanced social media strategies that amplify your brand’s reputation.
Optimizing Your Web Presence for Conversions
If your lead-gen strategy isn’t evolving, your competition is winning. When we’ve partnered with senior living providers over the last 20+ years, we’ve learned to quickly diagnose the most common issues limiting their web presence:
- Local SEO – Ensuring your communities rank in local search results.
- Technical SEO – Eliminating website issues that prevent high search engine rankings.
- Content Optimization – Strengthening thin service pages to attract and convert high-intent visitors.
- Site Structure & Navigation – Organizing URLs and page hierarchy for a seamless user experience.
OUR CAPABILITIES
Our senior living digital marketing services
Spinutech’s digital marketing services help senior living providers thrive with strategies designed to address the unique operational challenges of your industry.
Senior Living Content Strategy
Not every senior living community has a content strategy, but every successful one does. Our tailored approach ensures your messaging resonates with potential residents and their families, builds trust, and drives meaningful inquiries and conversions.
Senior Living CRO
Your website needs to do more than just attract visitors—it needs to convert them. We optimize user journeys to turn web traffic into inquiries and scheduled tours.
Senior Living Data & Analytics
Data-driven decisions drive better results. Our analytics solutions uncover opportunities to optimize campaigns and maximize move-ins.
Senior Living Email & Marketing Automation
Lead generation is only half the battle. We develop lead nurturing strategies that keep families engaged and move prospects toward scheduling tours and making move-in decisions.
Senior Living Paid Marketing
Stretch your ad dollars further. Our paid media strategies transform clicks into inquiries and tours — driving high-intent leads that convert.
Senior Living SEO
Families are searching for the right senior living community. Our SEO strategies will guide them to your website. Start attracting the right traffic and turning first-time visitors into long-term residents.
Senior Living Social Media Marketing
Elevate your senior living community’s brand with our social media strategies. We transform Likes into trust and followers into leads (and ultimately move-ins), strengthening your presence and driving community growth.
BUILD A BETTER WEBSITE
Senior living website design and development
In today’s digital age, your senior living community’s website is often the first interaction prospective residents and their families have with your brand. At Spinutech, we specialize in creating websites that provide an inviting, easy-to-navigate user experience. Our designs focus on empathy, trust, and clarity, ensuring your website is not just a digital brochure but a powerful tool that drives engagement and conversions.
A Spinutech-built senior living website is designed to:
Showcase Community and Amenities:
- Highlight your community's unique features, including living spaces, activities, dining options, and specialized care services.
Be Accessible:
- We design websites with ADA in mind, helping ensure accessibility for all visitors, including those with disabilities. This not only improves your site's usability but also builds trust with families seeking a caring and inclusive environment.
Content Management:
- We empower your team with easy-to-use content management systems (CMS), allowing you to update your site with new offerings, upcoming events, or blog posts, keeping your content fresh and engaging.
WHY SPINUTECH?
Why choose Spinutech as your senior living marketing agency?
At Spinutech, we offer digital marketing services tailored to help senior living providers maximize performance across multiple channels and platforms. Our team of experts develops customized strategies that drive growth, enhance customer engagement, and build brand loyalty.
With a dedicated account team structure, we ensure seamless management and execution of your campaigns while providing transparent reporting on key performance metrics. This way, you’ll always understand the "why" behind our strategies and see the tangible value they deliver.
Partnering with Spinutech means leveraging a data-driven approach to achieve measurable results, giving your communities a competitive edge in the ever-evolving digital landscape.
LET’S CONNECT
Schedule a Free Strategy Consultation
We know marketing leaders face tough questions about performance, strategy, and ROI. In a free, 20-minute conversation, our senior strategy experts will assess your current approach, offer insights, and help identify opportunities—no pressure, just value.
OUR LOCATIONS
Senior living marketing near you
Our digital marketing and website design & development services are available to senior living communities across the U.S., combining remote capabilities with local expertise to serve brands anywhere. With a team spread throughout the country, Spinutech offers the perfect blend of personalized service and nationwide reach, ensuring your digital marketing is tailored to both your market and your goals.
