CONTENT STRATEGY
Content Audits
See how your content stacks up against the competition.
A content audit is a comprehensive review of your current content to evaluate its performance and alignment with your marketing goals. It identifies strengths, weaknesses, and opportunities to improve content effectiveness. Unlike an SEO audit, a content audit focuses solely on content marketing, ensuring that your messaging resonates with your audience and drives results.
A thorough content audit looks at the complete picture, digging into your website and content marketing efforts. We use multiple methods and analytical tools to give you deeper insights into the data, along with a glimpse at your brand through the eyes of your audience.
CONTENT INVENTORY
What is a content inventory?
A key component of an audit, a content inventory involves cataloging all existing content to identify gaps, redundant pieces, and new opportunities. This process helps prioritize content for updates, repurposing, or elimination, maximizing the effectiveness of your content library.
Our strategists build a content inventory and compile relevant performance metrics so you know what you’ve done and whether it’s working, even if it came long before your time. Then, we use it all as a starting point to develop your content strategy.
COMPETITOR CONTENT ANALYSIS
Your brand needs a competitor content analysis
Analyzing competitor content allows you to see how your content measures up and identify opportunities to refine your strategy. By understanding what competitors are doing well, you can fill gaps, improve engagement, and stay ahead in your industry.
With a true comparison of your content production and performance, we help you choose where your content resources are best used — and where you can pull back because you’re already winning.
WEBSITE CONTENT AUDIT
No two content audits are alike
Every audit Spinutech conducts is tailored to your brand’s unique needs. We use a blend of market research, audience analysis, and performance metrics to create a custom roadmap for your content’s success. Our tools and methodologies ensure that no two audits are the same.
SEARCH ENGINE OPTIMIZATION TRENDS
Catch up on the latest in SEO news and trends
Content Audit FAQs
Frequently Asked Questions
Yes, Spinutech offers content audit services to analyze and evaluate your existing website content, identify gaps and opportunities for improvement, enhance SEO performance, and ensure that your content aligns with your business goals and resonates with your target audience.
A content audit is the process of systematically reviewing and analyzing all the content on a website to evaluate its quality, relevance, and performance. By conducting a content audit, organizations can uncover gaps, improve their content strategy, and ensure that their materials effectively serve their audience's needs.
To perform a content audit, start by defining your goals, such as improving SEO or identifying content gaps. Create an inventory of all content assets, including URLs and titles, and gather relevant metrics like traffic and engagement rates. Analyze the quality of each piece by evaluating relevance, accuracy, and alignment with your brand voice. Identify gaps where content is missing or could be improved, and develop an action plan for updates or new content creation. Partnering with a digital agency experienced in content audits can enhance this process, providing specialized expertise and tools to uncover deeper insights and streamline your strategy effectively.
A content audit is useful because it helps identify strengths and weaknesses in your existing content, ensuring it remains relevant, accurate, and engaging. By uncovering content gaps, businesses can create new material that meets audience needs while also identifying outdated or underperforming content that should be updated or removed.
The cost of a content audit can vary significantly based on several factors, including the size and complexity of the website, the depth of analysis required, and whether you choose to work with an agency or a freelancer. Reach out to our team to get more information on what a content audit would look like for your website.
CONTENT AUDITS NEAR YOU
Our Content Marketing talent knows no borders
Our clients stretch across the United States. Naturally, so does our team. We have three office locations, but with team members spread across more than 30 states, our pool of talent extends far and wide. You deserve the best talent, so we don’t let borders limit where we find ours.
