New CMO. New Content Strategy. No Problem.

So you’re the new Chief Marketing Officer (CMO).

First things first: Congratulations! Stepping into a new role and embarking on a fresh challenge is always so exciting and invigorating.

Now comes the first real challenge of your tenure as CMO: Aligning your vision with your existing digital marketing partner.

But a challenge can also be an opportunity — especially for a content strategy team that can leverage decades of expertise to create a seamless transition and successful partnership.

New Leadership, New Vision

With the changes in client leadership we’ve seen over the years, we've perfected our approach to onboarding new CMOs. Our goal is to ensure you feel supported and confident in our collaboration from Day 1. We start by bringing you up to speed on what the strategy has been (and where it is going), what tactics have been leveraged, and where there have been pain points or bottlenecks in our processes. Next, understanding your vision is our priority.

We will discuss your:

• General understanding of content strategy
• Goals and key performance indicators (KPIs)
• Preferred tactics and methodologies
• Successes you've experienced in your past roles

This foundation sets the stage for the steps that follow.

Our Process for Recalibrating Our Content Strategy

1. Inventorying & Auditing Our Own Content Strategy

The first step in our process is to align our existing content strategy with your new vision. We’ll pull together a content inventory and share any content plans and calendars, along with any supporting research we’ve conducted along the way. The goal is to demonstrate the scope and depth of what we’ve created to help your predecessor accomplish their marketing goals.

Next, we map out the existing content to see how it aligns with your new market research, target audiences, and goals. This content audit and mapping exercise helps identify gaps that need to be filled across the funnel, ensuring our strategy supports your vision effectively.

2. Tailoring Our Content to New Style & Preferences

Part of the “get to know you” process with a new CMO is understanding your content styles and preferences, especially if you are going to be the stakeholder who reviews and approves any content we produce. If we aren’t writing to your standards, it can prolong the review process, creating a bottleneck that will keep our content from being published.

We will request feedback from you on previous pieces of content that we have written so that we can cultivate our own list of “dos and don’ts” for future reference.

Our team will also want to make adjustments to any content writing style guides or brand guidelines that exist to ensure consistent language preferences across all marketing initiatives.

3. Measuring Success to Build Trust

After we have pivoted our strategy to better align with your vision, we’ll create new KPIs to measure the performance of our content moving forward and help us better understand how the changes in strategy compare to our previous efforts.

Reporting on performance of new topics and noting any benchmarks helps us ensure our strategy is always evolving and continuously being optimized.

If You’re Going to Pivot, Partner with Pros

As an agency, we’ve been doing this for more than 20 years. Our team has worked with countless CMOs and marketing leaders on bringing a new vision to life or pivoting an existing strategy. We’re experts in ensuring your content assets are tailored to your target audience and achieve a variety of goals mapped to each stage of the funnel.

If you’re ready to share your vision with an experienced agency, let’s chat.