Now’s the Time to Get Hyper-Personal With Your Content

Unless you’ve been living under a rock for the past year, you know that ChatGPT and other language models have opened up a Pandora’s box of possibilities.

But with new innovations come new challenges.

You may have noticed the internet is already pretty crowded. Well it’s only going to get more congested with the proliferation of AI-generated content. If you thought it was difficult to stand out before, now you’ll have to compete with brands producing content with the click of a button.

With that said, not all AI-generated content is created equal. Quality isn’t always assured. But whether the content is good or bad, it’s going to create more noise.

So how are you supposed to cut through it? Get hyper-personal with your content.

Consumers Crave Connection and Personalized Experiences

As the dust has started to clear on the avalanche of AI tools we’ve seen enter the marketplace over the past year, content marketing experts have predicted a prioritization of humanized content. Hyper-personal content has the potential to clear a path to the top as AI-generated content becomes more widely used among brands and, ultimately, your competitors.

Today’s consumers place a premium on brands that connect with them and offer experiences tailored to their specific needs, interests, and preferences.

To do that, you need to understand your audience like never before. Talk to your customers and engage them in real conversations. Leverage data to build or refresh your audience personas. Insights about your customers should be the foundation of your messaging.

Connect and Engage with Authentic Brand Storytelling

Creating connections with your customers is easier said than done, but once you understand what drives them, you can tailor your brand storytelling to appeal to them on a deeper level.

Show potential customers the impact of your brand by focusing on raw, emotion-driven content.

One of the potential pitfalls of AI-generated text and videos is the erosion of public trust, as it becomes increasingly difficult to distinguish between fabrication and fact. Authentically human content — think live video, podcasts, and events — will be in much higher demand.

In the age of AI, making the choice to be more human is going to pay dividends.

Invest in Website Personalization Tools

Personalization extends well beyond the stories you tell. You could also be utilizing web technology that allows you to serve up different content experiences based on the audiences visiting your site. A CMS like Progress Sitefinity even allows you to incorporate audience personas into the platform and design thresholds for audience identification.

You can personalize web content modules by location, web behavior, demographics, and more.

The Time to Future-Proof Your Content is Now

How we produce content may be evolving, but what your customers want remains the same. Just as importantly, Google’s algorithm is prioritizing what your customers want.

It’s just a question of whether you can deliver it.

If you’re ready to start delivering hyper-personal content by partnering with a brand storytelling agency, let’s chat.