EMAIL MARKETING
CRM & Campaign Management
In the age of Big Data, your CRM software is like a gold mine for your business, unlocking limitless digital marketing opportunities.
Gathering information on leads is one thing, but it’s another, more effective thing to employ this wealth of data in your sales and marketing efforts. This — investing in a customer relationship management platform without ever maximizing its potential — is a problem many businesses face, and one Spinutech is here to solve. If your CRM is a gold mine, consider us your miners. We glean the who, what, when, where, and how of customer engagement and craft an approach to strategically utilize this data, resulting in more targeted campaigns that engage your ideal customer, drive profitable results, and achieve your business goals.
CRMs EXPLAINED
Leveraging your CRM for more effective marketing
Sometimes, knowing what to do with all the data in your CRM can feel overwhelming. At Spinutech, we take purposeful measures to prevent this. With a strategy that factors in the insights most relevant to you, your CRM can be used to drive campaigns that reach the right people and make the intended impact.
Lead Tracking
Once straightforward, the customer journey is now more akin to an odyssey, and your CRM plays a vital role in tracking every step of it. We synthesize your data to identify customer behaviors, the touchpoints that drive the best leads, and where pit stops or detours occur so you can optimize the path to conversion moving forward.
Lead Nurturing
Your CRM data is critical to creating personalized content, and personalized content is critical to engaging (or re-engaging) customers with the messages that mean the most to them and will ultimately propel conversions. Our strategists do the heavy lifting, extracting the key insights from your CRM data that will inform your personalization efforts.
WHY CRM & CAMPAIGN MANAGEMENT?
Why you need CRM & campaign management
Your CRM houses a wealth of valuable information that’s guaranteed to improve the efficacy of your digital marketing campaigns, but achieving this requires time and expertise that can’t always come from within.
Whether you’re experiencing a drop in email marketing engagement rates, conversions, or paid advertising performance, it’s a sign that your CRM data could be better utilized to inform campaigns. Our strategists do just that, examining your CRM data along with analytics and other key metric sets to identify insights that can be used to deliver the most relevant content to each customer.
SETTING YOUR CRM & CAMPAIGN MANAGEMENT STRATEGY
Smarter CRM digital marketing
CRMs have always been a great sales tool, but now, they also have the ability to inform a variety of your digital marketing efforts and prime them for success. With key customer data flowing into the platforms and systems used to execute your campaigns, you can do everything from sending personalized, perfectly timed emails to engaging recent site visitors with captivating social ads, achieving your business goals that much more efficiently.
CUSTOMER RELATIONSHIP MANAGEMENT TRENDS
Catch up on the latest news and trends
CRM & Campaign Management FAQs
Frequently Asked Questions
Yes, Spinutech offers email CRM services to help you manage and nurture customer relationships, streamline communication, and create personalized email campaigns that drive engagement and loyalty, while leveraging data insights to improve targeting and boost conversions.
Customer Relationship Management (CRM) is a strategy and technology used by businesses to manage and analyze interactions with current and potential customers. It consolidates customer information from various communication channels, such as sales, marketing, and customer service, into a centralized system that provides a unified view of each customer.
Effective CRM management drives customer retention, boosts sales performance, and supports informed decision-making, contributing to overall business growth.
The primary goal of CRM management is to improve relationships with customers, enhance customer satisfaction, and drive sales growth by enabling businesses to understand customer needs better and personalize their engagement.
Yes, you can integrate your email CRM with other marketing tools to enhance functionality and streamline your marketing efforts. Many CRM platforms, such as HubSpot, Zoho, and ActiveCampaign, offer seamless integration with popular email marketing tools, allowing for better data synchronization and improved campaign management.
The cost of CRM management marketing services can vary significantly based on several factors, including the size of your business, the scope of services needed, the number of users, the level of customization required, and more. Reach out to our team to get more information on what CRM management marketing services would look like for your business.
CRM & CAMPAIGN MANAGEMENT SERVICES NEAR YOU
Our digital marketing talent knows no borders
Our clients stretch across the United States. Naturally, so does our team. We have three office locations, but with team members spread across more than 30 states, our pool of talent extends far and wide. You deserve the best talent, so we don’t let borders limit where we find ours.
