Optimizing Amazon Product Titles: How to Stay Compliant & Boost Visibility

Check your product titles!

Amazon has implemented stricter guidelines for product titles, creating both challenges and opportunities for sellers. These updates focus on improving the shopping experience by making titles more concise, readable, and customer-focused, while also discouraging keyword stuffing.

Here is everything you need to know about the new rules and how to optimize your product titles for better visibility and sales on the platform.

The Key Updates to Amazon's Product Title Policy

Amazon's new title policy includes several important changes:

• 120-Character Limit: Most product titles can now only be 120 characters long. For specific product categories like apparel, the limit is extended to 125 characters.
• No Keyword Repetition: Repeating the same keyword more than twice within a title is no longer acceptable. The move is to prohibit keyword stuffing, a common tactic that used to be a go-to for improving product visibility.
• Limited Use of Special Characters: Special characters, except for those that are part of a brand name, are now banned from titles.
• Focus on Concise, Customer-Centric Titles: Amazon is prioritizing titles that focus on the product's key attributes in a clear and concise way, providing customers with the most important information at a glance

Why Amazon’s Product Title Changes Matter

The primary goal behind these updates is to create a more streamlined and efficient shopping experience for customers. When product titles are clear, concise, and relevant to what shoppers are searching for, it improves their ability to find exactly what they need. But these changes also have a direct impact on how your products are ranked and displayed on Amazon.

If you’re still using long, keyword-stuffed titles or special characters, you risk having your listings flagged by Amazon. This could hurt your product’s visibility and ultimately, your sales.

How to Optimize Your Amazon Product Listings

It’s time to rethink how you approach product title optimization. Here is a practical strategy for making sure you are in compliance while boosting your visibility:

1. Prioritize Key Product Information

Make sure the most critical details of your product are front and center in the title. For example, include the product’s brand, key features, size, and material (if applicable). Think about what a potential customer would search for and make sure that information is included in the title.

2. Use Customer-Centric Language

Rather than focusing solely on SEO-driven keywords, focus on what will resonate with customers. Write titles that are designed to answer their questions directly. For example, instead of using a generic term like “high-quality headphones,” mention the specific features, such as “Noise-Canceling Wireless Bluetooth Headphones.”

3. Avoid Redundancy and Keyword Stuffing

With the new rule on keyword repetition, make sure you are not overloading your titles with the same keywords. Instead, focus on relevant variations or synonyms that still capture the essence of what customers are looking for.

4. Focus on Brand and Product Types

Brand recognition is a big factor in conversions on Amazon. Include your brand name (if it’s well-known) and the product type clearly in the title. This will help customers quickly understand what they are looking at and may increase the chances of a sale.

5. Consider Category-Specific Rules

Different categories on Amazon may have slightly different rules. For instance, apparel products may have a slightly higher character limit. Be sure to review category-specific guidelines to ensure your titles meet the necessary requirements for that category.

What Happens If Your Product Titles Don’t Comply?

Failure to comply with Amazon’s new title policies could result in your listings being flagged or removed, significantly hurting your product visibility. Products that do not follow the guidelines may not appear as prominently in search results, reducing the chances of search discovery.

Don’t Let Your Products Get Buried Under Search Results

By focusing on concise, relevant, and customer-centric titles, sellers can ensure their products are visible and appealing to the right audience.

If you want talk more about how to keep your products discoverable in search, let’s chat.