Why Your Video Content Needs a Social Media Strategist

Got video?

Audiences are consuming more video content than ever before, and social media platforms are prioritizing video formats. TikTok is even trying to compete with YouTube in the long-form video space, and YouTube is firing back with its own version of short-form video content.

For brands, the video revolution means that having a social media strategist who also acts as a video content strategist is not just a luxury — it’s a necessity.

In today’s do-more-with-less environment, social media strategists are key to maximizing impact by ideating, producing, and distributing video content that drives engagement, builds brand loyalty, and achieves marketing goals — all while making the most of limited resources.

Why Social Media Strategists Are Perfectly Positioned to Lead Video Content Strategy

Social media strategists are well-equipped to drive your video content strategy because their role is already rooted in understanding audience preferences, platform nuances, and data-driven strategies. Their expertise allows them to:

• Identify Platform Trends: Social media strategists are on the front lines of platform updates and content trends, giving them a firm grasp on what is resonating.
• Understand Audience Behavior: Their knowledge of audience demographics, behaviors, and preferences enables them to craft video content that meets users where they are.
• Drive Campaign Goals: Strategists have a deep understanding of marketing objectives, ensuring that video content is aligned with broader business goals and KPIs.

The Value of a Social Media Strategist — From Ideation to Execution

By managing the entire video content lifecycle, social media strategists can streamline processes, cut costs, and align video content with high-impact business goals. Their ability to seamlessly integrate video into a broader social media strategy ensures every piece of content is not only optimized for audience engagement but also delivers measurable business results.

Here is how they add value at every stage:

Content Ideation and Planning

The foundation of any successful video strategy is a thoughtful planning process, and social media strategists excel in this area.

• Generate Video Ideas Across Teams: Strategists collaborate with marketing and sales teams to brainstorm video topics addressing key audience pain points and opportunities.
• Incorporate Trends and Timeliness: By staying attuned to social media trends and cultural moments, they create video content that feels fresh and relevant.
• Plan for Multi-Channel Success: Strategists map out content calendars that integrate video alongside other formats, ensuring seamless campaigns across platforms.
• Maximize Content Repurposing: By designing modular content, they ensure videos can be adapted for different platforms and audiences, boosting efficiency.

Video Production

While full-scale video production teams often handle complex shoots, social media strategists bridge the gap by managing the production of social-first video content, ensuring professional quality without ballooning your budget.

• Creating Platform-Specific Videos: Strategists know the ideal formats for platforms like TikTok, Instagram, and YouTube and ensure videos are optimized for each channel.
• Balancing Quality and Speed: They prioritize videos that look professional yet feel authentic, striking the perfect balance for social media audiences.
• Shooting for Versatility: Strategists ensure videos are captured in multiple aspect ratios (e.g. landscape, square, vertical) to maximize usability across platforms.
• Leveraging AI Tools: Strategists use AI-powered tools for video editing, caption generation, and creating dynamic visuals, streamlining production.

Optimization and Publishing

Once a video is ready to go live, a social media strategist positions it for maximum impact.

• Customizing Content for Platforms: Each platform has unique requirements, and strategists tailor videos accordingly to improve engagement.
• Designing Attention-Grabbing Visuals: Thumbnails, captions, and descriptions are carefully crafted to capture viewers’ attention.
• Optimizing for Mobile Users: With most social media consumption happening on mobile devices, strategists ensure all videos are mobile-friendly.
• Improving Discoverability: Strategists use tags, categories, and SEO best practices to enhance the reach of video content.

Strategy & Performance Analysis

A key strength of social media strategists is their ability to measure and refine campaigns, taking an iterative approach that leverages data to avoid wasted efforts on underperforming content.

• Set Clear Objectives: Strategists define specific goals for video campaigns, from increasing engagement to driving conversions.
• Analyze Video Metrics: To evaluate performance, they track data like views, watch time, and click-through rates.
• Experiment with Formats: They test various video types (e.g., testimonials, tutorials, and behind-the-scenes content) to determine what resonates most with audiences.
• Refine Strategies Based on Insights: Strategists use performance data to continuously optimize video strategies, ensuring ongoing improvements.

The Impact of Social Media Video Strategy

When social media strategists take on video content strategy, the results are transformative.

Brands benefit from:

• Streamlined Processes: A strategist’s ability to plan, produce, and publish reduces inefficiencies and maximizes ROI.
• Increased Engagement: Videos tailored for specific platforms and audiences drive higher levels of interaction.
• Stronger Brand Connections: Authentic, value-driven video content fosters audience trust and loyalty.
• Measurable Results: Data-driven video strategies ensure every piece of content contributes to broader marketing goals.
• Efficient Resourcing: Investing in a social media strategist ensures resources are allocated effectively, driving improved ROI through high-impact video strategies.

If You Want to Stand Out, Trust a Social Media Strategist

A social media strategist's ability to oversee the entire video content production process — from ideation through publishing and performance analysis — positions them as key players in driving meaningful engagement and achieving business objectives. By leveraging their expertise, brands can build an impactful social media presence that thrives in today’s digital ecosystem.

If you’re looking for a social media strategist, we happen to know a few of them.