Identity Crisis: Examining a Cookie-Less Future for Advertisers

Third-party cookies have been a tool of the marketing trade for years, used to serve consumers with targeted and personalized advertising. But the end is near for third-party cookies, with most expected to be unavailable by the end of 2023. Coupled with a reduction in ad signals, the erosion of mobile IDs, and the growth of data and privacy regulation, the prospect of a cookie-less future has left more than a few marketers searching for new alternatives.

Fortunately, there are cookie-less solutions on the horizon.