Navigating GA4 & The Future of Conversion Tracking

There have been updates to Google Analytics before, but none like this: As of July 1, 2023, Universal Analytics will sunset, replaced by Google Analytics 4 (GA4). If you’re not already positioning yourself to get the most out of the transition, every day that passes is a missed opportunity. The same could be said if you're not already taking advantage of Google’s Enhanced Conversions, introduced to help optimize paid media efforts in Google Ads. Fortunately, our strategists are already ahead of the curve — and willing to share what they know.