Paid Media in the Age of Automation

The evolution of automation has had an unmistakable impact on paid search and programmatic marketing. Advances are being made every year and show no signs of slowing. Paid media strategists are on the front lines navigating this evolving landscape, exploring new campaign types and bid strategies that can make more efficient and effective use of marketing dollars. And our paid media strategists are willing to share what they’ve learned.

In this webinar, our experts cover:

• The vital role of high-quality data in automation
• How automation supports every aspect of programmatic advertising
• New campaign types based on automation and machine learning
• Specific bid strategies that leverage automation to maximize conversions