Spinutech Welcomes Tina Posey as CEO

Spinutech is excited to announce a leadership transition as industry veteran Tina Posey steps in as Chief Executive Officer (CEO). After more than two decades at the helm, co-founder Marc Reifenrath will transition into the role of Chairman of the Board, where he will continue to support Spinutech’s vision and long-term strategic initiatives.

This leadership shift marks a significant milestone for Spinutech, reinforcing our commitment to innovation, growth, and delivering measurable impact for our clients. With Posey’s extensive background in performance marketing, AI-powered solutions, and scaling enterprise operations, we are poised to push the boundaries of what is possible for our clients.

A Leader with a Proven Track Record

Posey brings more than 20 years of leadership experience as the former CEO of Publicis Groupe’s Hawkeye and the Omnicom agency Javelin. Throughout her career, she has demonstrated a unique ability to scale agencies, modernize marketing capabilities, and drive sustainable growth in dynamic, highly competitive landscapes.

As CEO of Javelin, Posey spearheaded the strategic transformation of the agency’s go-to-market approach, elevating its market position through an agile, high-performance organizational model designed to drive sustainable growth and profitability. As a client-focused leader, she consistently delivered measurable business outcomes by aligning capabilities with a performance-driven framework and flexible operating model to meet the needs of modern brands.

“Spinutech’s success has always been rooted in our people, our culture, and our relentless focus on driving measurable impact for our clients,” said Reifenrath. “As we look to grow, Tina’s deep expertise in performance marketing, AI-powered solutions, and scaling operations for enterprise brands makes her the perfect fit to lead us into this next chapter.”

Navigating the Modern Marketing Landscape

Posey’s expertise spans the full spectrum of advertising and marketing, from traditional models to today’s agile, omnichannel ecosystems. She has worked with some of the world’s most recognized brands — including AT&T, Disney, Google, CVS, FedEx, Bank of America, Novartis, and Mercedes-Benz — helping them navigate market shifts and capitalize on emerging opportunities.

“Tina’s arrival signals an exciting new phase for Spinutech,” said Kevin Hourigan, President of Spinutech. “Her ability to translate emerging technologies into meaningful business outcomes aligns perfectly with our commitment to delivering best-in-class digital solutions. We are confident that her leadership will drive even greater impact for our clients.”

As a people-first leader and a client-focused change agent, Posey has a track record of building high-performing teams and cultivating talent-driven cultures. Her ability to connect data-driven decision-making with bold creativity will be a key driver of Spinutech’s continued success.

“I’m honored and excited to join Spinutech and build on the incredible foundation that Marc and the team have created,” said Posey. “At a time when brands are demanding more agility, intelligence, and precision from their marketing, Spinutech’s expertise and results-driven strategy is exactly what brands need to thrive in today’s digital landscape.”

Looking to the Future of Spinutech

Under Posey’s leadership, Spinutech will continue to enhance and expand its capabilities in AI-powered marketing solutions, full-funnel strategy, and customer experience optimization. Her focus on innovation and operational excellence will ensure that Spinutech remains at the forefront of digital marketing, delivering exceptional results for our clients.

With a deep understanding of the evolving marketing landscape and a history of leading organizations through transformation, Posey is committed to strengthening Spinutech’s market position and unlocking new opportunities for growth.

We are excited about this new chapter and confident that Tina Posey’s leadership will drive even greater success for Spinutech and our clients.