The Metaverse: The Next Hot Trend for Large Brands

Here’s a glimpse of what you’ll learn:

• Ann Hand reflects on her background and what inspired her career path
• Ann shares her career progression
• How transitioning from a large, global company to a small startup prepared Ann for her current role
• What is Super League Gaming?
• Leveraging the metaverse as a big brand marketing tool and focus group

In this episode…

The metaverse is a collaborative, immersive virtual world with the potential to revolutionize how we work, learn, and socialize. People can use this space for entertainment, playing games, shopping, and attending virtual events. Is this the next innovator in big brand marketing?

It’s a common myth that gaming is an unhealthy pastime appealing only to introverted young people. According to seasoned marketing executive Ann Hand, the metaverse shifts the video game landscape through eSports, activities rooted in STEM learning that offer fair, safe, and inclusive environments. Ann elaborates that companies can save money and reach new audiences by promoting their brands through the metaverse, much like advertising during the Super Bowl. Additionally, companies can conduct real-time focus groups using digital products produced in less time instead of navigating excess inventory and complex supply chain operations. 

On today’s episode of The Growth Fire Podcast with Kevin Hourigan, Ann Hand, Chairman and CEO of Super League Gaming, discusses how the company innovates large brand marketing. Ann talks about her career progression, how transitioning from global corporations to a small startup groomed her for her current role, and leveraging the metaverse as a marketing tool and focus group.

Sponsor for this episode...

This episode is brought to you by Spinutech. Spinutech is a premium digital growth agency that specializes in revitalizing lead-generation strategies and accelerating online sales for top brands.

To learn more, go to www.spinutech.com.

Guest Contact Details

• Ann Hand on LinkedIn
• Email Ann Hand: ann.hand@superleague.com
• Super League Gaming