Branding and Marketing Tips for Scaling
Published by Spinutech on June 1, 2023
Here’s a glimpse of what you’ll learn:
- George Spowart’s background in marketing
- George talks about the evolution of PODS
- Making decisions as a brand director — and the differences between working for an agency vs. clients.
- The genesis of Red Rover
- Red Rover’s marketing strategy for winning new customers
- What are the KPI’s Red Rover uses to measure the time and money spent on its marketing and branding
- The lessons George has learned from his mentors — and how they have impacted his career
In this episode…
Do you feel like you have a good product or service but still struggle to make the desired sales? It's probably because of how you are marketing and branding yourself.
According to George Spowart, good branding and marketing strategies are fundamental for the success of any company. His experience in the marketing field has given him the knowledge to grow brands, implement strategies, and build teams. The marketing tips he shares are beneficial for brands wanting to grow and scale their business.
In this episode of the Growth Fire Podcast, host Kevin Hourigan sits down with George Spowart, Chief Marketing Officer at Red Rover, to discuss marketing tips that will help your business thrive. George shares his career background in marketing, the genesis of Red Rover, marketing strategies for winning new customers, and the key KPIs Red Rover uses to measure the time and money they allocate to brand exposure.
Sponsor for this episode...
This episode is brought to you by Spinutech. Spinutech is a premium digital growth agency that specializes in revitalizing lead-generation strategies and accelerating online sales for top brands.
To learn more, go to www.spinutech.com.
Guest Contact Details
George Spowart is the Chief Marketing Officer at Red Rover, a moving and storage solutions company more affordable and convenient than traditional options. He directs all marketing and sales activities, including brand strategy, creative development, media planning/buying, website, call center, and public relations. George’s skill for developing strong working relationships has contributed to his experience growing brands through strategy, implementing innovative tactics, and building high-performing marketing teams. Prior to Red Rover, he was the CMO at The Perfect Workout and PODS (Portable on Demand Storage).