Navigating Digital Transformation in Banking With Lisa Shim

Here’s a glimpse of what you’ll learn:

• [2:15] Lisa Shim discusses her career switch from healthcare to finance
• [6:04] The turning point in Lisa's career that led to her joining BankUnited
• [8:22] What qualities have propelled Lisa up the ranks at BankUnited?
• [11:29] BankUnited's target market and its relationship-driven approach
• [14:28] Insight into BankUnited’s digital strategies
• [17:50] The value of mentors and how to make the most out of mentorship
• [25:58] Lisa shares her sources of innovation and how disconnection fuels inspiration

In this episode…

The shifting landscape of digital marketing and consumer behavior challenges even the most established industries. What does it take to drive innovation in a traditional industry like banking? Can personalization and technology coexist to create customer-centric services?

With over 15 years leading strategic corporate growth and digital innovation, Lisa Shim has revolutionized customer service to thrive in a fast-paced digital landscape. She emphasizes the value of curiosity, the courage to challenge the status quo, and a collaborative culture that fosters learning and innovation. Lisa also discusses how keeping pace with digital trends like AI assistants involves creating meaningful interactions and seeking diverse perspectives in the workplace to enrich understanding. Engaging with mentors can provide you with these perspectives and enhance opportunities for growth.

In this episode of The Growth Fire Podcast, Kevin Hourigan chats with Lisa Shim, the Senior Executive Vice President and Head of Technology and Innovation at BankUnited. Lisa dives deep into innovation and growth-driven leadership in the evolving digital marketing and consumer behavior landscape. She highlights her role in fostering a relationship-driven business model at BankUnited, her strategic approach to digital marketing, and her keen interest in advanced technologies like generative AI.

Quotable Moments:

• "When you start your professional career, you hear about people moving from job to job, industry to industry. But since that fateful day at Countrywide, till now at BankUnited, I’ve stayed because I haven't stopped learning or building."
• "This isn't a solo effort; it's the culmination of just a lot of people who have supported my journey but also supported the bank."
• "What do you want to do with the talent that you've been given, and how can you best serve the people that you're providing those products and services for?"
• "I think one of my blessings over the last 15 years has been establishing highly collaborative individuals and being able to zoom in and problem-solve but also zoom out when needed."
• "We win business, one client at a time, all day long."

Action Steps:

1. Consider a career pivot if your current path doesn’t resonate with your passions or curiosity: A bold career move can open up new learning avenues and opportunities for growth.
2. Embrace technology and personalization in your business model: Using tools like AI can help tailor unique client experiences and foster better engagement.
3. Build strong mentorship relationships both as a mentor and a mentee: These relationships provide mutual benefits and growth and are easier to maintain than one might think.
4. Schedule regular “disconnected” times to foster creativity and innovation: Allowing space away from the constant flow of information can lead to clearer thinking and new ideas. 
5. Always be open to learning from different generational perspectives: Valuing a wide range of insights can lead to smarter work methods and fresh approaches to traditional challenges.

Sponsor for this episode...

This episode is brought to you by Spinutech. Spinutech is a premium digital growth agency that specializes in revitalizing lead-generation strategies and accelerating online sales for top brands.

To learn more, go to www.spinutech.com.

Guest Contact Details

• Lisa Shim on LinkedIn
• BankUnited
• Allison Mistlebauer on LinkedIn
• Raj Singh on LinkedIn